I untangle complex, legacy products.

Craft design systems that balance function and style. Build the prototypes and tools that help teams ship with clarity.

Product/UX/UI design · B2B & B2C · SaaS & membership platforms · Ex-marketing & comms · London & Remote

Case studies

Spotlight2019–21

Enhancing talent search for busy casting directors

Research and testing shaped a responsive search that 85% of post-launch ratings scored 4 or 5 out of 5.
Read the case study
Filmmakers2022–23

Actor profiles that balance aesthetics and content

From concept to launch: media-first profiles that meet actors' and casting professionals' needs.
Read the case study
Spotlight (Talent Systems)2024

A simpler way to upgrade memberships

Designing for a moving target: a payment flow built around what users needed to know.
Read the case study

How I work

Design with code
Code and AI are part of my materials. I design against real components and build the prototypes and tools that help the team ship.
- Coded prototypes
- AI workflows
- HTML & CSS
Grounded in research
Every decision earns its place through genuine user understanding.
- User research
- Data-informed design
- Usability testing
See it in Enhancing talent search for busy casting directors
Beautiful & usable
Elegant design and strong UX principles always working together.
- Accessibility
- Design systems
- Responsive / mobile-first
See it in Actor profiles that balance aesthetics and content

2011–2018 · Before product design

Marketing & comms

Ogilvy, San Diego Youth Symphony, then Guildhall School — communications, branding and audience growth. Looking after a Pentagram-designed brand, CMS websites and print is where my visual craft comes from.

Download full CV

Recent courses

Build Your Own Design Tools Workshop
Jonny Burch & Tom Harman
Design+AI Summit, Brighton · 2026
Designer to Builder Series In progress
Learning how to go from component in Figma to real, reviewable code.
Figma · 2026
Interaction Design Foundation
- How to Get Your Design System AI-Ready · TJ Pitre, Southleft
- AI for Designers · Ioana Teleanu, UX Goodies & Ex-Miro
- Agile Methods for UX Design · Laura Klein
- How to Design Products with AI Features · Paavan Buddhdev, Granola

Recommendations

Lucy worked in my UX team whilst at Spotlight. She was thoughtful, thorough and an absolute joy to work with. Her work was always well considered and effectively balanced business objectives with the needs of customers. She undertook a wide breadth of work from primary user research and testing to information architecture, interaction design, UX design and visual design. I would happily work with her again.”

Regan Andrew · C-suite technology and product leader
From LinkedIn — see my full profile