UI/UX | Responsive web | BRanding
Authentic Branding & Responsive Website
challenge
Authenticity
We were approached to create a responsive website for a new B2B platform that linked tattoo studios and artists. The website would allows tattoo studios and artists to post tattoo guestspots and give and receive peer-to-peer reviews in a safe, vetted members-only environment.
Following our UX research, it was clear that any successful brand within this market provided more than a service. The platform would need to be built on authenticity to reach the studios and artists on an emotional level.
Solution
Urban, lifestyle brand
We designed a lifestyle brand that would be at the forefront of urban and street culture. We embedded elements from the UX research that were important to the artists and studios:
New name and visual identity,
UI that allowed each studio or artist to apply their own style to their portfolio page,
Structure and imagery that highlighted the brand culture, worldwide presence or local vibe of each studio,
Peer-to-peer reviews that would only be visible to logged-in members,
Quick search function that allowed artists to find guestspots all over the world
A deeper search uses filters to reveal studio perks and artists’ styles.
