UX/UI | RESPONSIVE WEB
Interactive website & tourism campaign
CHallenge
Discover Mexico’s hidden wine region
This project involved the creation of a cohesive tourism campaign that would take the user on a journey into the destination. I chose the Valle de Guadalupe in Mexico, a unique place that I have visited a number of times with friends and family. I wanted to promote this area as it is still little known despite being such a wonderful combination of relaxation and play.
The project required me to develop a visual identity, responsive website and marketing campaign.
SOLUTION
A taste of Modern Mexico
An immersive campaign that takes the audience from the cellar, across the land and into the sky. Interactive elements lead the user through the website and invite them to explore this anti-resort destination. The use of large type, bright colours and moving lines work in harmony to create a connected campaign that represents the experimental, fun destination that is strongly connected to nature.
